CV

Lepaya

Brought in to fix a data function in crisis—six people across four managers, no clear structure, team actively leaving.

• Consolidated team under single leadership, stabilized retention
• Introduced Terraform, migrated GCP→AWS, standardized pipeline framework
• Built embedded analytics for client portal (main selling point, majority adoption)
• AI recommenders for cross-sell/up-sell of training activities
• Custom CSM tooling and forecasting tools for portfolio management
• BI platform rollout with self-service adoption across finance, product, CS

KNVB

• Architected and implemented new data platform for Dutch football association
• Designed roadmap and gathered technical/functional requirements
• Technology stack: Terraform, Azure, Dagster, dbt, Tableau

Winters Data Solutions · France

Select engagements helping organizations unlock value through:

• Strategy: Data architecture, technology selection, team design
• Execution: Hands-on building with modern data stacks (dbt, Dagster, Snowflake, Azure)
• Capability: Hiring, training, and developing teams that sustain impact

Miro

• Pipeline reliability: <50% → 99%+ (data contracts & observability)
• Snowflake costs reduced 30%+ (warehouse re-architecture & query optimization)
• User attribute completeness: 70% → 98.5% (event-based modeling)
• Adopted Data Vault 2.0 & Kimball for single source of truth
• Python/Docker library framework for faster, uniform development
• Trained analytics team on dbt and Snowflake

Navan (formerly TripActions)

Reported to CTO/Founder. Led global team of 30 across analytics, engineering, and data science. Built data platform from scratch and integrated acquisitions.

• Built comprehensive data platform (Snowflake, Tableau)
• Harmonized data from acquired companies, unified data model
• Multi-region Snowflake, AWS, Azure architecture
• 70%+ BI adoption, 95% self-service data requests
• Data science framework delivering 20+ models in a year
• SOC2-compliant data governance framework

TravelBird

Led data and analytics strategy: architecture, warehousing, CRM, reporting, data science. Team of 9 reporting to CTO.

• ML-based content selection and CRM system: +57% CTR, +224% conversion
• Dynamic pricing algorithm based on volatility and demand
• Self-service BI platform for 200+ weekly users, managed by 2 FTEs
• Marketing attribution model adding €5.5M annual profitability
• Real-time recommendations (<100ms response time)
• GDPR-compliant data governance processes

Spil Games

Progressed from CRM Manager to Director, reporting to CFO. Built analytics from the ground up.

• Big data platform tracking 1.4B daily events for 200M monthly users
• Recommendation models: +10% engagement and churn metrics
• Neural nets, random forests, regression for feature optimization
• Delivered reporting to 50%+ of organization
• Weekly "Think Data!" sessions for 25% of company
• Hadoop, Tableau, HP Vertica Customer Advisory Board

T-Mobile USA — Progressed from Commissions Specialist to Senior Manager of Business Analysis. SQL-driven financial modeling, customer analytics, and revenue optimization.

Western Governors University

The Open University

Western Washington University